TikTok is a social media platform in which all user-generated content is a 15-second long or less video with mostly funny or ironic real-life moments. Unlike other platforms, a sign-up account is not necessary to get access to content. TikTok differentiates itself by focusing on fresh and entertaining experiences to their millions of users.
Branding on TikTok
TikTok is a great social media platform for reaching a young target audience instantly to create awareness and engagement. In the western markets, the users are mostly looking for entertaining video content, and it makes room for creative opportunities. It is possible to reach consumers through organic content, paid advertising content, or to collaborate with influencers.
What To Be Aware Of
Before you include TikTok as a part of your digital branding strategy, there are some thing you should consider:
- Target Audience: The western users are primarily Generation Z. If they are your target audience, TikTok would be great for your brand.
- Globalisation: TikTok is a global social media platform with more than 500 million users in China. Be sure to have clear goals of what, who, and where you want to advertise. The app functionality varies from market to market.
- Brand Personality: Users are looking for entertainment on TikTok. If that is not a part of your brand personality or brand voice, then consider to advertise on another social media platform.
What is Next?
There are some good examples of brands that have great success on TikTok. Get some inspiration from these cases, and if you need help or have any questions, leave a comment or contact me.
