Cross-posting can be defined as sharing the exact content on different social media platform or even multiple times on the same account. It can seem really tempting as it saves a lot of time and it keeps the platforms active. However, it can result in long-term backlashes if it is not done the right way. A lot of social media posting and scheduling tools make it easy to cross-post your content, but it is crucial to tailor the visuals and written content to each social media platform to ensure effective engagement with the consumers.
Best Practices
If your brand has a small budget, limited time, or just do not have the ability or the ressources to create a lot of content for every social media platform, cross-posting can be the solution. Nevertheless, you do not want to be perceived as lazy or disappoint your loyal followers. Dharianna Lozano lists what to be aware of:
- Learn The Language Of Each Social Media Network
- Does The Post Belong On This Channel?
- Optimise Content For Each Network
- Schedule According To Each Network’s Peak Time
What is Next?
It can be difficult to tailor content in accordance with the brand identity across all platforms without just cross-posting. If you need help or have any questions, leave a comment or contact me.
