This project was a collaboration between Mindset Trainers, Technological Institute, and KEA. The task was to design posters that would catch the eye of busy design students at KEA and encourage them to join the Mindset Accelerator Program. Students are always busy in the hallways – they want to get from A to B, fast. For this reason, I knew the posters had to be colourful and shine through.
The posters hang on the walls at the university to create attention and interest. However, because the text is small for a poster, and due to the fact that students are always in a rush, I created postcards with all the relevant information on the back. That way the posters would gain their attention, and the postcards would be easy to grab. As a result of this campaign, the highest number of students in five years joined the Mindset Accelerator Program.
