A digital presence is crucial for brands that want to form valuable and engaging communication with consumers. It is especially important for smaller brands as it digital platforms offer cheap and valuable benefits such reaching new markets and new target audiences. The website as a digital platform should be the top priority as it is the window to these consumers, and it complements social media platforms really well.
Social Media
Social media platforms like Facebook, Twitter, or Instagram are great ways to communicate and engage consumers for a relative small financial investment. This means that it is a lot easier for smaller brands to reach their target audience and increase both brand awareness and interest. Blogposts or pages from the website can be reposted on one of the platforms which creates a very competitive and effective digital ecosystem.
Driving Traffic
As mentioned, the website and social media platforms should complement each other and work in tandem to build a strong digital presence for the brand. This can be done by linking the brand’s social activity back to the website and vice-versa. However, it is crucial to have a consistent visual brand identity. The website should be the core of all the digital platforms, and it must keep the consumers informed through visual and well-written content. Social media platforms can inspire, answer basic questions, and reach new consumer, but the website must answer all the complicated questions and requests that arise along the way.
What is Next?
Have a look at your social media platforms and website. Are there enough valuable links? If you need help or have any questions, leave a comment or contact me.
